Less is more… a black and white version of the Phang Nga’s pier.
Less is more… a phrase that I first heard it in 2006 at SCI_Arc (Southern California Institute of Architecture) during a weekly lecture on Wednesday night. We were like, please not another cliche phrase, I guess the idea of less is more doesn’t really make sense at first in the state where everything get “super size” and that “more is better”!
Not until the class of Philosophy of Technology did I start to agree with the once thought of silly phrase, less is more. The class was offered at SCI_Arc during a summer by Marcos Sanchez, an amazing professor, that brought up the topic of hot media and cold media by Marshall McLuhan
Hot and cold media For McLuhan there are two different kinds of media: hot and cold media. The hot media are those, which have a large influence on humans and its sensous perception. According to McLuhan these media even possess a “destructive strength” (for example “stone axes” see the point “the medium is the message”). The pioneer of the media ranks the writing, the phon-etic alphabet, the book, the photography and also the radio among this kind of medium. These ob-jects of communication place much data and de-tailed informations at the users disposal, which are mainly concentrate on one sense of the recipient.
It is affected by this, but remains rather passive in the behavior. The cold media have a small influence strength on humans. The reason for this is, that they offer little details and information, and are not optically delightful for humans. To use and understand these media humans must actively deal with these media. McLuhan calls the televi-sion, the telephone or the caricature as example for it. Finally we mention the fact that a medium is not only hot or cold, but must be regarded always standing in a relationship to another medium.
To my understanding, the cold media is the one that is “LESS” informative but allow for “MORE” interactivity with the media. I guess that is why I choose to do the black and white version for this photo, to allow interactive with the moment, the space and the time that the picture was taken rather than the hundreds of colors that were in the picture.
Less…
is more…
that’s interesting!
